Pure Ear Care (“we”, “us”, “our”) is committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This Privacy Policy explains how we process your personal data when you use our website or make a booking.
It also explains how clinical partners, including Norwich Community Ear Care and other approved Clinical Providers, process your medical information.
1. Who We Are
Pure Ear Care acts solely as a booking agent for independently operated clinical providers (“Clinical Providers”).
Clinical Providers include:
- Norwich Community Ear Care, and
- Other approved and qualified ear care providers added in future.
Pure Ear Care handles booking and communication data only.
Clinical Providers handle all medical and clinical data.
2. Information We Collect
2.1 Data Pure Ear Care Collects (Bookings Only)
When you make an appointment, we collect:
- Name
- Email address
- Telephone number
- Preferred appointment location
- Appointment time/date
- Deposit/payment information
- General notes relevant to scheduling
We do not store or process clinical notes.
2.2 Information Collected by Clinical Providers (Clinical Data)
Your Clinical Provider (e.g., Norwich Community Ear Care) collects and stores:
- Medical history relevant to ear care
- Notes from your consultation
- Findings from your examination
- Treatment details
- Any health-related disclosures you provide
- Clinical consent forms
This information is handled under the provider’s own healthcare compliance obligations and is not stored by Pure Ear Care.
2.3 Information Collected Automatically
When visiting our website, we may collect:
- IP address
- Browser type
- Cookie identifiers
- Analytics data (via tools such as Google Analytics)
This helps us improve the website experience.
3. How We Use Your Data
Pure Ear Care uses your data to:
- Schedule and manage appointments
- Communicate with you regarding booking details
- Take deposits or payments
- Manage rescheduling and cancellations
- Provide reminders or updates
- Maintain booking records
We do not use your data for clinical purposes.
Clinical Providers use your data to:
- Assess your suitability for treatment
- Perform clinical examinations
- Deliver ear wax removal or consultation services
- Maintain mandatory clinical health records
- Comply with healthcare legal requirements
Pure Ear Care does not access these medical records.
4. Legal Basis for Processing
Pure Ear Care processes booking data under:
- Contract – to manage your appointment
- Legitimate interests – to run our booking operations
- Consent – where you choose to receive optional marketing
Clinical Providers process medical data under:
- Article 9(2)(h) – Provision of Healthcare
- Legal obligation – maintaining clinical records
- Public interest in healthcare
5. Sharing Your Information
We share booking information only with:
- Norwich Community Ear Care
- Other approved Clinical Providers (if allocated to your booking)
- IT and booking system providers
- Payment processors
Clinical Providers NEVER share your medical data with Pure Ear Care.
We do not sell your information.
6. Data Retention
- Booking data: up to 2 years, unless legally required longer
- Financial records: up to 7 years (HMRC requirement)
- Clinical records (held by providers): as required by healthcare regulation, typically 8–10 years
7. Your Rights
Under UK GDPR, you have the right to:
- Access personal data held by Pure Ear Care
- Correct inaccurate information
- Request deletion (where lawful)
- Withdraw consent
- Object to processing
- Request data portability
For clinical records, you must contact the Clinical Provider directly.
8. Cookies
We use cookies for analytics and website functionality.
A Cookies Policy is available upon request or can be added separately.
9. Security
We use encryption, secure servers, and strict access controls to protect your information.
Clinical Providers apply additional healthcare-grade confidentiality and safeguards.
10. Contact Us
For booking-related data queries or GDPR rights: (01603) 336219